17 March 2022

Appliance and Electronics Retail Giant Hirsch’s joins Waterfall Family

The much-loved South African brand brings the best in electronics, appliances, furniture to the Waterfall community

Hirsch’s, the largest independently owned appliance and electronics retail outlet in Southern Arica, has opened a new store in the Waterfall Lifestyle Centre, situated across Waterfall Corner in the international award-winning development, Waterfall City. The brand has provided staple electronic goods and appliances to customers nationwide, and it’s now bringing its unique blend of trusted quality products and track record of customer service excellence to the Waterfall community.

Established in 1979, spanning 43 years in business, Hirsch’s boasts an ever-growing portfolio of eight stores in Gauteng and 14 across the country. Founded by couple Allan and Margaret Hirsch in a tiny showroom in Durban North, the business has grown from local favourite to national electronic goods giant. Through its vast footprint, Hirsch’s has successfully established itself as an outlet of choice for a range of customers, from the first-time lessee to the discerning homeowner, offering value for money at every price point.

Hirsch’s CEO Richard Hirsch said, “We are excited to be in the heart of the trendiest, fastest developing area in Gauteng, and look forward to treating the Waterfall community to the same quality service levels, range of products and expertise that has built our reputation over the past 43 yearsWe jumped at the opportunity to be in the heart of one of Gauteng’s leading lifestyle and blue-chip business destinations and look forward to a long and happy future with our friends and family from the Waterfall community,” Hirsch concluded.

The South African retail market has recently experienced some structural shifts, namely the growing demand within the DIY, home appliance and electronics segments underpinned by the Covid-19 protocols and subsequent lockdowns. As a result, specialist retailer Hirsch’s is well-placed to help customers satiate their booming appetite to enhance their homes by offering the best brands of electronics, appliances, and a range of other home goods.

The Waterfall node continues to attract top brands at its retail‐experience hubs. We pride ourselves on being the location of choice for businesses like Hirsch’s that offer the Waterfall community a variety of products, excellent service, and an unmatched shopping experience,” commented Michael Clampett, Attacq Asset and Property Management Executive.

Not only will the store house products from South Africa’s best-loved home goods and furniture brands, but it will also feature exciting, connected home displays and an inviting coffee bar. Further to the extensive product catalogue, Hirsch’s business model, similar to Waterfall’s, is anchored around curating beautiful customer experiences; as such Hirsch’s has found a fitting home for its next outlet.

Hirsch’s will be the latest addition to the Waterfall Lifestyle Centre, catering to residents of The Polofields Waterfall, Waterfall Equestrian Estate, Waterfall Country Village, Waterfall Country Estate, Ellipse and The Mix, to name a few, as well as surrounding areas.